Its quite simple when it comes down to it. We originally started making Polo shirts with Jokes on the back (which we still sell as our Ultimate & Random edition Polo's) so the idea was that you could attend a meeting looking smart and sensible, still wearing a great logo on the front and when you take your jacket off, boom, welcome to the Party.
We still do offer these Polo's for sale (an Ultimate edition allows you to put any joke of your choice* on the back), but we now focus on our Naked edition Polo's (Polo's that have nothing on the back) as when conducting customer feedback, prospective customers loved the logo, the brand and the product but wouldn't buy one due to the Joke on the back. Given this, we changed our product strategy to focus on Polo shirts with purely our supreme logo, but still maintain our brand identity of trying to make as many people as possible laugh.
Where did the joke idea come from? I'm sure by now, you're aware of our creation story, so I won't repeat that again, but what you probably won't know is that on the walk back from the local watering hole (after the great revelation to create a Polo shirt business that men can actually relate to) we wandered past a car with a bumper sticker on which read: "Jesus is my airbag." As expected, this caused much hilarity after a couple of strong squashes and we decided we would also put jokes onto the back of our Polo shirts, with a focus being on 'Dad jokes.'
So there you have it, a creation story that took 12hours instead of seven days and was spurred on by 'squash' instead of a feeling of Omnibenevolence.
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